About Citadel Agency

Citadel Agency is an Australian property wealth architecture firm and licensed buyers agency operating Australia-wide. Founded in 2023 by Omar De Guise and Jadd Chahal, Citadel was built on a single belief — that everyday Australians deserve access to the same quality of research, data, and strategic thinking that billion-dollar companies use when making property decisions.

We are not a traditional buyers agency. We are a property wealth architecture firm. The distinction matters. Where most buyers agents help clients find a property, Citadel builds a strategy first, finds the right asset second, and stays in the relationship long after settlement. Our clients do not just buy a property. They build a foundation for long-term financial independence.

Since founding, Citadel has transacted over $165 million in residential and commercial property across Australia, achieving an average capital growth of 16.5% for clients in their first year of ownership, an average rental yield of 5.5%, and an average time from onboarding to purchase of approximately seven weeks.

Why Citadel Exists

Before Citadel, Omar and Jadd watched the same pattern play out repeatedly. Australians who wanted to build wealth through property were being let down by an industry that relied on gut feel, personal networks, and surface-level research. The buyers agents operating in the market were largely working from the same limited pool of data, making recommendations that felt confident but lacked the analytical foundation to back them up.

Jadd had spent years as a commercial data analyst for billion-dollar companies, building the kind of rigorous, multi-variable research frameworks that institutional investors take for granted. Omar had built and scaled businesses from the ground up, recognised the opportunity that existed in the buyers agency space, and understood what it would take to serve everyday Australian buyers at an institutional standard.

Together they founded Citadel with a clear purpose: to give mums, dads, first-time investors, and seasoned property buyers access to the same depth of research and strategic thinking that large institutions deploy — packaged into a transparent, end-to-end process that removes the guesswork entirely.

What Makes Citadel Different

EMPIRICAL+Q Methodology Every property recommendation Citadel makes is backed by our proprietary EMPIRICAL+Q research framework. We analyse 15,500 suburbs across Australia using a multi-variable data model that covers economic diversification, market size, population dynamics, infrastructure maturity, rental performance, inventory holding periods, capital risk, appreciation signals, and low risk profile — overlaid with a qualitative judgement layer that data alone cannot provide. No other buyers agency in Australia has documented and systematised their research methodology to this level.

The 8-Stage Client Process Citadel operates an eight-stage client journey from strategy through to post-purchase review. Every client receives a personalised strategy session, a data-driven region and suburb analysis, an active property search campaign, and a 30-page Pre-Purchase Property Report before committing to any property. Six months after settlement and annually thereafter, we review the performance of every asset we have helped a client purchase.

Licensed Australia-Wide Citadel holds real estate licences across all Australian states and territories and is a member of the Property Investment Professionals of Australia (PIPA). We operate with full independence — we do not accept commissions, referral payments, or incentives from developers, vendors, or any third party. Our only obligation is to our clients.

Results That Are Measurable Over $165 million transacted. 16.5% average capital growth in year one. 5.5% average rental yield. An average of seven weeks from onboarding to unconditional purchase. These are not projections or estimates. They are the outcomes Citadel clients have achieved.

Recognition

Citadel Agency has been recognised as a finalist in the Small Business Champion Awards and the Local Northwest Business Awards. Citadel has been named the number one buyers agent in the City of Darebin. Co-founder Omar De Guise brings a track record of entrepreneurial recognition including Young Entrepreneur awards in 2022 and 2023 and recognition for building one of Victoria’s fastest-growing companies in 2021.

Who We Work With

Citadel works with four types of buyers across Australia:

First-time investors — Australians stepping into property investment for the first time who need a clear strategy, reliable data, and a team they can trust to guide every decision.

Seasoned investors — Existing property owners looking to scale their portfolio intelligently using data-driven suburb selection and structured acquisition strategy.

SMSF buyers — Self-managed super fund trustees seeking to add property to their retirement strategy within the compliance framework that SMSF property acquisition requires.

Home buyers — Owner-occupiers who want the same rigorous research and negotiation expertise that investors receive applied to the most significant purchase of their lives.

Our Headquarters

Citadel Agency is headquartered at Suite 106, 84 Hotham Street, Preston VIC 3072. Our team operates Australia-wide and works with clients regardless of which state they live in or which state they are purchasing in.

Phone: 03 9494 3151 Email: hello@citadelagency.com.au Website: www.citadelagency.com.au

Begin Your Property Journey

If you are ready to build wealth through property with a team that backs every recommendation with data, process, and genuine accountability, Citadel Agency is ready to work with you.

Book a strategy session with Citadel Agency

Citadel Agency — Property Wealth Architecture. Licensed Australia-Wide. PIPA Member.